In a move that underscores a shared commitment to excellence and innovation, the iconic French pastry company St Michel has renewed its partnership with Club Coupe du Monde Team USA. This collaboration reaffirms the bond between two entities united by a passion for culinary artistry.
As Team USA prepares for the prestigious Coupe du Monde de la Pâtisserie in Lyon, France, in 2027, St Michel’s support will play a pivotal role in their journey to the global stage.
A Legacy of Craftsmanship and Sustainability
Founded in 1905, St Michel has built a reputation as one of France’s most cherished family-owned brands. Renowned for its iconic galettes and madeleines, the company has stayed true to its roots while embracing modern values. With its products made entirely in France, St Michel takes pride in its commitment to high-quality ingredients such as French wheat flour, fine butter, and cage-free eggs. Over the past decade, the company has gone a step further, eliminating palm oil from its recipes and integrating sustainable practices across its operations.
Bruno Rousseau, managing director of St Michel, shared his enthusiasm for the renewed partnership, stating, “It’s an honor to support Pastry Team USA once again. Our shared values of innovation and tradition make this collaboration a natural fit, and we look forward to seeing the creativity and passion the team brings to Lyon.”
St Michel’s dedication to culinary excellence aligns seamlessly with the mission of Team USA. Chef Stéphane Chéramy, president of Club Coupe du Monde Team USA, emphasized this synergy, saying, “Their unwavering commitment to quality and their storied legacy resonate deeply with our mission to elevate pastry arts. This partnership strengthens our ability to inspire and compete at the highest level on the global stage.”
The Road to Lyon: Team USA’s Mission
The Coupe du Monde de la Pâtisserie, also known as the Pastry World Cup, is a biennial competition that brings together the world’s finest pastry chefs. Held in Lyon, France, this event is regarded as the pinnacle of pastry excellence, showcasing the artistry, technical skill, and creativity of participants from more than 50 countries.
For Team USA, the road to Lyon is both a journey of preparation and a testament to the strength of partnerships. The team’s success relies on the support of dedicated sponsors who share their vision. Alongside St Michel, an impressive lineup of partners is backing Team USA’s efforts for 2027:
- Valrhona: Serving as the Main Partner Founder and a Platinum Partner, Valrhona’s expertise in premium chocolate elevates the team’s creative potential.
- Truffly Made: Platinum-level collaborator offering essential resources and backing.
- Gourmet Food International: Platinum-level partner contributing essential resources and support.
- Midwest Global Imports: Providing Official Practice Kitchens, a crucial element for the team’s preparation.
- Paul Strabbing: As the Official Team Photographer, Strabbing’s work captures the essence of Team USA’s journey.
- Paris Gourmet: Returning to Pastry Team USA as a Bronze Partner
- Koerner Company: Supporting the team as an Allied Partner.
These partnerships underscore a collective commitment to advancing the pastry arts and ensuring Team USA shines on the world stage.
Celebrating French Culinary Heritage
The alliance between St Michel and Team USA is a celebration of French culinary heritage and its enduring influence on the global pastry scene. St Michel’s products, crafted with care and tradition, reflect a dedication to sharing the love of quality with new generations of food enthusiasts. The company’s professional arm, St Michel Professionnel, specializes in catering to culinary professionals, offering biscuits, pastries, and ready-to-fill products tailored to meet the needs of chefs worldwide.
By partnering with Team USA, St Michel reinforces its commitment to fostering innovation while honoring its French roots. As Rousseau puts it, “Our mission is to provide you with the best French ingredients, products, and services to make every moment a mouthwatering success.”
A Vision for the Future of Pastry
The Coupe du Monde de la Pâtisserie is more than a competition; it is a platform for redefining the future of pastry. Organized by Sirha Food, part of the GL events group, the event has evolved to embrace contemporary values such as sustainability, natural flavors, and team spirit. Pastry chefs today are pushing boundaries, combining technical mastery with innovative designs and sensory experiences.
For Team USA, the journey to Lyon represents an opportunity to showcase American ingenuity and creativity in the global arena. The team’s preparation involves months of rigorous practice, with each member honing their craft to meet the high standards of the competition. The support from sponsors like St Michel ensures that the team has the resources and inspiration needed to excel.
How to Support Team USA
Club Coupe du Monde Team USA invites culinary enthusiasts, professionals, and organizations to join their mission by becoming sponsors or supporters. Chef Kévin D’Andréa, Sponsorship Director, encourages interested parties to reach out via email at [email protected] for more information.
About Club Coupe du Monde Team USA
Dedicated to inspiring excellence, creativity, and innovation in the pastry arts, Club Coupe du Monde Team USA selects and supports the best American pastry chefs to represent the United States at the Coupe du Monde de la Pâtisserie. The organization’s vision extends beyond competition, fostering a culture of artistry and collaboration that elevates the pastry profession.
About St Michel
Since its founding in 1905, St Michel has remained a symbol of French tradition and quality. The family-owned company produces its goods in its own factories in France, supported by a team of 1,800 passionate employees. With a commitment to sustainability and innovation, St Michel continues to share its love of fine biscuits and pastries with the world. For more information, visit www.stmichel.com.
The Countdown to 2027
As the countdown to the 2027 Coupe du Monde de la Pâtisserie begins, the partnership between St Michel and Team USA stands as a testament to the power of collaboration in achieving excellence. Together, they will celebrate the artistry, dedication, and passion that define the world of pastry, inspiring audiences and setting new standards for the future.